Strategic Communication

Build your communication career

Mercer’s Bachelor of Arts in Strategic Communication prepares students to enhance communication with the latest theories across many industries and contexts. Choose from online communication degree classes, in-person courses at Mercer’s Atlanta, Douglas County, and Henry County locations, or a blended combination of both.

Study communication and society, elements of persuasion, and intercultural communication in engaging classes. Students have the unique opportunity to pursue an embedded certificate as part of their degree program, or pursue elective communication courses that align with their goals. Each certificate culminates with an experiential learning project to apply classroom knowledge in real-world, impactful projects. Choose from the following certificates:

The crisis communication certificate focuses on developing and assessing communication campaigns, building relationships with various stakeholders, and monitoring an organization’s image through application of effective public relations and crisis communication theories.

The digital media communication certificate prepares students with the ability to create content and communicate effectively through new and dynamically changing digital and social media platforms. Students will interpret data analytics and metrics to evaluate the reach and effectiveness of social media and digital content.

Your Mercer strategic communication degree experience

Whether you are interested in pursuing a degree in communication studies in Atlanta, Douglas County, or Henry County at one of Mercer’s locations, online, or a blended combination of both, the bachelor’s degree in strategic communications is designed to provide you with the flexibility to earn your degree while managing other priorities. There are two eight-week terms during the fall and spring semesters, and one eight-week and one four-week term available during the summer semester.

Choose a format that works best for you:

• Online: Complete the B.A. in Strategic Communication 100% online, including your embedded certificate. Earn your digital media communication certificate or crisis communication certification online.
• On Campus: Students may earn their degree in communication studies at Mercer’s Atlanta, Douglas County, and Henry County locations. Students can take two classes per week, meeting one night only, enabling them to comfortably maintain a work-life balance.
• Blended: Some classes are offered in a blended combination of online and face-to-face meetings.

From classroom to career: practical communication experience

Transform communication theories into real-world projects and solutions for real clients. Experiential-learning projects in the capstone course provide valuable hands-on experience to highlight on your resume. From crafting employee and job satisfaction surveys to conducting audience research for social media campaigns, to shaping school policies for social justice, and researching volunteer motivation, you will learn how to tackle communication challenges as a professional. Previous experiential-learning projects have included creating an advocacy campaign for a new community garden in a historic Atlanta neighborhood, developing strategic allergy prevention campaigns for the National Peanut Board, and partnering with Park Pride in Atlanta to advocate for urban parks in under-served communities. Students may also earn course credit while building a professional portfolio through internships.

Explore B.A. in Strategic Communication courses

Program curriculum covers a variety of topics to prepare you for a career in communications. Core classes cover topics including communication theory, elements of persuasion, intercultural communication, and research methods. Shape your career path further with specialized embedded certificates in crisis communication or digital media communications.

View program requirements and course descriptions to learn more.

Launch your career with a bachelor’s degree in strategic communication

Jobs in media and communications are expected to grow over the next 10 years according to the U.S. Bureau of Labor and Statistics. Students who graduate with a bachelor’s degree in strategic communications may pursue jobs in digital media communication and crisis communication roles such as:

• Content Creator
• Copy Editor
• Corporate Communications Specialist
• Digital Media Specialist
• Event Planner
• Marketing Manager
• Media Account Representative
• Nonprofit Organization Director
• Project Manager
• Public Opinion Researcher
• Public Relations Specialist
• Social Media Manager
• Speechwriter

Learn more about our Strategic Communication major

• Program Requirements
• Course Descriptions
• Admissions
• Tuition and Aid
• Transferring Credits
• Meet the Faculty

Ready to take the next step?

Schedule your personalized admissions counseling appointment, or contact the Office of University Admissions at 877.840.8599 or enroll@mercer.edu for more information.